{"id":1571,"date":"2022-03-05T18:57:21","date_gmt":"2022-03-05T17:57:21","guid":{"rendered":"https:\/\/www.totalcom.it\/brand-design\/"},"modified":"2025-07-07T18:08:31","modified_gmt":"2025-07-07T16:08:31","slug":"brand-design","status":"publish","type":"page","link":"https:\/\/www.totalcom.it\/de\/brand-design\/","title":{"rendered":"Brand Design"},"content":{"rendered":"[vc_row type=“full_width_background“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ bg_color=“#002060″ bg_image=“914″ bg_position=“right center“ background_image_loading=“skip-lazy-load“ bg_repeat=“no-repeat“ scene_position=“center“ layer_one_strength=“.1″ top_padding=“9%“ constrain_group_1=“yes“ bottom_padding=“9%“ constrain_group_2=“yes“ top_padding_phone=“20%“ constrain_group_5=“yes“ bottom_padding_phone=“20%“ text_color=“light“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ class=“mh_content“ id=“main_hero“ color_overlay_2=“rgba(10,10,10,0.01)“ advanced_gradient_angle=“0″ overlay_strength=“0.95″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=“tilt“ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ max_width_desktop=“750″ column_position=“default“ advanced_gradient_angle=“0″ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ gradient_type=“default“][vc_custom_heading text=“Brand Design“ font_container=“tag:h1|text_align:left“ use_theme_fonts=“yes“][vc_custom_heading text=“Um nicht in der Masse unterzugehen, muss sich die Marke von allen anderen abheben.“ font_container=“tag:p|text_align:left“ use_theme_fonts=“yes“ css=“.vc_custom_1651751214191{margin-top: 40px !important;}“][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ bg_color=“#ffffff“ scene_position=“center“ top_padding=“10%“ constrain_group_1=“yes“ bottom_padding=“10%“ constrain_group_2=“yes“ constrain_group_3=“yes“ top_padding_phone=“20%“ constrain_group_5=“yes“ bottom_padding_phone=“20%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ id=“start“ advanced_gradient_angle=“0″ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“padding-6-percent“ column_padding_tablet=“inherit“ column_padding_phone=“no-extra-padding“ column_padding_position=“right“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“2\/3″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“default“ gradient_type=“default“][split_line_heading animation_type=“line-reveal-by-space“ font_style=“h2″ line_reveal_by_space_text_effect=“default“ stagger_animation=“true“ content_alignment=“default“ mobile_content_alignment=“inherit“ link_target=“_self“ text_content=“Was soll das Unternehmensimage vermitteln?“ font_size=“46″]How I can help take your next project to new heights[\/split_line_heading][vc_column_text]Um sich mit der eigenen Marke und den eigenen Produkten von der Masse abzuheben, ist es n\u00f6tig, die eigene Markenidentit\u00e4t zu pflegen.<\/p>\n

Branding bietet sich als wichtige Marketingtechnik, um das gew\u00fcnschte Image in den K\u00f6pfen der Verbraucher zu erzeugen: Ein Produkt ist das, was du verkaufst. Eine Marke ist das wahrgenommene Image des Produkts, das du verkaufst. Und Branding ist die Strategie zur Erzeugung dieses Images.<\/p>\n

Logo, Farben, Schriftarten \u2013 alles muss harmonisch sein und das Kerngesch\u00e4ft widerspiegeln.[\/vc_column_text][\/vc_column][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ centered_text=“true“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ advanced_gradient_angle=“0″ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/3″ tablet_width_inherit=“default“ animation_type=“default“ enable_animation=“true“ animation=“fade-in-from-bottom“ animation_easing=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ gradient_type=“default“][nectar_icon icon_family=“iconsmind“ icon_style=“default“ icon_color_type=“color_scheme“ icon_color=“Accent-Color“ icon_padding=“20px“ pointer_events=“all“ icon_iconsmind=“iconsmind-Board“ icon_size=“280″][\/vc_column][\/vc_row][vc_row type=“full_width_background“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ bg_color=“#eef0f2″ scene_position=“center“ top_padding=“10%“ bottom_padding=“8%“ constrain_group_2=“yes“ top_padding_phone=“20%“ constrain_group_5=“yes“ bottom_padding_phone=“20%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ class=“section-alt“ advanced_gradient_angle=“0″ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][split_line_heading animation_type=“line-reveal-by-space“ font_style=“h2″ line_reveal_by_space_text_effect=“default“ stagger_animation=“true“ content_alignment=“default“ mobile_content_alignment=“inherit“ link_target=“_self“ max_width=“800″ text_content=“Der Einfluss des Unternehmensimages“ font_size=“46″]How I can help take your next project to new heights[\/split_line_heading][vc_column_text css=“.vc_custom_1706888076732{margin-bottom: 50px !important;}“ max_width=“800″]Ein abgestimmtes Erscheinungsbild demonstriert Professionalit\u00e4t und Solidit\u00e4t, was das Vertrauen der Menschen in das Unternehmen st\u00e4rkt und ihr Kaufverhalten beeinflusst. Die Schaffung einer wirksamen Markenidentit\u00e4t erfordert eine gut definierte Analyse und Strategie.[\/vc_column_text][vc_custom_heading text=“Die h\u00e4ufigsten Fehler beim Branding:“ font_container=“tag:h3|text_align:left“ use_theme_fonts=“yes“ css=“.vc_custom_1646503142025{margin-bottom: 50px !important;}“][nectar_icon_list color=“Accent-Color“ direction=“horizontal“ columns=“2″ icon_size=“medium“ icon_style=“no-border“][nectar_icon_list_item icon_type=“icon“ icon_family=“iconsmind“ text_full_html=“simple“ title=“List Item“ id=“1532455438526-8b6e3-03cc“ header=“Incoerenza grafica“ text=“Logo, Farben und Schrift m\u00fcssen so gestaltet sein, dass sich die einzelnen Elemente gegenseitig erg\u00e4nzen.“ tab_id=“1532458311229-4″ icon_iconsmind=“iconsmind-Aquarius“][vc_column_text][\/vc_column_text][\/nectar_icon_list_item][nectar_icon_list_item icon_type=“icon“ icon_family=“iconsmind“ text_full_html=“simple“ title=“List Item“ id=“1732455438531-10b6e3-03dc“ header=“Das Logo untersch\u00e4tzt“ text=“Das Logo muss leicht erkennbar sein und ein ausgewogenes Verh\u00e4ltnis zwischen visueller Wirkung und \u00e4sthetischer Schlichtheit aufweisen.“ tab_id=“1532458311239-1″ icon_iconsmind=“iconsmind-Livejournal“][vc_column_text][\/vc_column_text][\/nectar_icon_list_item][nectar_icon_list_item icon_type=“icon“ icon_family=“iconsmind“ text_full_html=“simple“ title=“List Item“ id=“1532455438526-8b6e3-03fc“ header=“Tone of voice nicht definiert“ text=“Durch die Definition des Tone-of-Voice der Marke ist es m\u00f6glich, einen klaren und wirksamen, aber vor allem wiedererkennbaren Kommunikationsstil zu schaffen.“ tab_id=“1532458311259-10″ icon_iconsmind=“iconsmind-Megaphone“][vc_column_text][\/vc_column_text][\/nectar_icon_list_item][nectar_icon_list_item icon_type=“icon“ icon_family=“iconsmind“ text_full_html=“simple“ title=“List Item“ id=“1532455438526-2b6e3-03kc“ header=“Fehlen eines Brand Book“ text=“Es ist wichtig, ein Handbuch zu erstellen, in dem Richtlinien f\u00fcr die Verwendung der Brand Identity festgelegt werden.“ tab_id=“1532458311282-3″ icon_iconsmind=“iconsmind-Address-Book2″][vc_column_text][\/vc_column_text][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_padding=“10%“ bottom_padding_tablet=“0″ top_padding_phone=“20%“ bottom_padding_phone=“0″ text_color=“dark“ text_align=“center“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ advanced_gradient_angle=“0″ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ left_margin=“auto“ constrain_group_2=“yes“ right_margin=“auto“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“center“ tablet_text_alignment=“left“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ max_width_desktop=“800″ column_position=“default“ advanced_gradient_angle=“0″ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ gradient_type=“default“ column_padding_type=“default“][split_line_heading animation_type=“line-reveal-by-space“ font_style=“h2″ line_reveal_by_space_text_effect=“default“ stagger_animation=“true“ content_alignment=“default“ mobile_content_alignment=“inherit“ link_target=“_self“ text_content=“Brand Identity“ font_size=“46″]How I can help take your next project to new heights[\/split_line_heading][vc_column_text]Die Markenidentit\u00e4t ist die visuelle und konzeptionelle Essenz, die eine Marke auf ihrem Markt repr\u00e4sentiert und unterscheidet.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ equal_height=“yes“ content_placement=“middle“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ bottom_padding=“10%“ bottom_padding_phone=“20%“ top_margin=“7%“ top_margin_phone=“14%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ gradient_type=“default“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ left_margin=“auto“ constrain_group_2=“yes“ right_margin=“auto“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ max_width_desktop=“680″ column_position=“relative“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“2\/3″ tablet_width_inherit=“default“ animation_type=“default“ enable_animation=“true“ animation=“slight-twist“ animation_easing=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“default“ gradient_type=“default“][image_with_animation image_url=“2592″ image_size=“full“ max_width=“100%“ max_width_mobile=“default“ animation_type=“entrance“ animation=“None“ animation_movement_type=“transform_y“ hover_animation=“none“ alignment=““ border_radius=“none“ box_shadow=“none“ image_loading=“default“][\/vc_column][vc_column right_padding_desktop=“20%“ right_padding_tablet=“0″ top_padding_phone=“20px“ left_margin=“-10%“ left_margin_tablet=“0″ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/3″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“advanced“ gradient_type=“default“][split_line_heading animation_type=“line-reveal-by-space“ font_style=“h3″ line_reveal_by_space_text_effect=“default“ content_alignment=“default“ mobile_content_alignment=“inherit“ link_target=“_self“ text_content=“Ein Logo allein reicht nicht aus“ font_size=“22″ font_size_tablet=“22″ text_direction=“default“][\/split_line_heading][vc_column_text css=“.vc_custom_1706890335190{margin-top: -10px !important;}“]Eine definierte Markenidentit\u00e4t ist f\u00fcr jedes Unternehmen, das erfolgreich sein will, unerl\u00e4sslich. Diese Werkzeuge garantieren nicht nur Konsistenz und Wiedererkennbarkeit \u00fcber alle Kommunikationskan\u00e4le hinweg, sondern schaffen auch eine starke emotionale Verbindung zum Publikum.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“full_width_background“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ bg_color=“#eef0f2″ scene_position=“center“ top_padding=“10%“ bottom_padding=“1%“ bottom_padding_tablet=“0″ top_padding_phone=“20%“ bottom_padding_phone=“0″ text_color=“dark“ text_align=“center“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ class=“section-alt“ enable_gradient=“true“ color_overlay=“#eef0f2″ advanced_gradient_angle=“0″ overlay_strength=“1″ gradient_direction=“top_to_bottom“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ advanced_gradient_angle=“0″ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ gradient_type=“default“][split_line_heading animation_type=“line-reveal-by-space“ font_style=“h2″ line_reveal_by_space_text_effect=“default“ stagger_animation=“true“ content_alignment=“default“ mobile_content_alignment=“inherit“ link_target=“_self“ text_content=“Die Totalcom-Arbeitsmethode“ font_size=“46″]How I can help take your next project to new heights[\/split_line_heading][vc_column_text]Um ein Handbuch f\u00fcr visuelle Identit\u00e4t zu erstellen, das deine Marke widerspiegelt.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“full_width_background“ full_screen_row_position=“middle“ column_margin=“none“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ bg_color=“#eef0f2″ scene_position=“center“ top_padding=“0″ bottom_padding=“10%“ constrain_group_2=“yes“ top_padding_tablet=“10%“ bottom_padding_tablet=“20%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ class=“section-alt“ advanced_gradient_angle=“0″ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_row_inner column_margin=“none“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][divider line_type=“Full Width Line“ line_thickness=“1″ divider_color=“black“ animate=“yes“ custom_height=“45″][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=“yes“ content_placement=“middle“ column_margin=“none“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“column_reverse“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“padding-5-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“right“ column_element_direction_desktop=“default“ column_element_spacing=“10px“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ advanced_gradient_angle=“0″ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“2\/3″ tablet_width_inherit=“default“ animation_type=“default“ enable_animation=“true“ animation=“fade-in-from-bottom“ animation_easing=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ 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<\/p>\n

Recherche und Analyse<\/h3>\n

<\/p>\n[\/nectar_responsive_text][vc_column_text]In dieser Phase werden detaillierte Informationen \u00fcber das Kundenunternehmen gesammelt, einschlie\u00dflich seiner Geschichte, Werte, Mission und Vision, sowie Informationen \u00fcber den Zielmarkt und die Wettbewerber, um das Umfeld, in dem das Unternehmen t\u00e4tig ist, vollst\u00e4ndig zu verstehen.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ bottom_margin_phone=“-50px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ zindex=“-1″ overflow=“visible“ advanced_gradient_angle=“0″ 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column_border_style=“solid“ gradient_type=“default“ offset=“vc_col-xs-12″ column_padding_type=“default“][nectar_responsive_text inherited_font_style=“h2″ text_direction=“default“]Identifizierung des Archetyps und TOV[\/nectar_responsive_text][vc_column_text]Hier wird der Archetyp der Marke definiert, der die Pers\u00f6nlichkeit der Marke leitet, und der Tonfall festgelegt, um sicherzustellen, dass die Kommunikation der Marke konsistent ist und mit der Zielgruppe resoniert.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ bottom_margin_phone=“-50″ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ 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