{"id":1563,"date":"2022-03-05T17:40:10","date_gmt":"2022-03-05T16:40:10","guid":{"rendered":"https:\/\/www.totalcom.it\/web-marketing\/"},"modified":"2025-07-07T18:29:50","modified_gmt":"2025-07-07T16:29:50","slug":"web-marketing","status":"publish","type":"page","link":"https:\/\/www.totalcom.it\/de\/web-marketing\/","title":{"rendered":"Web marketing"},"content":{"rendered":"[vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#002060&#8243; bg_image=&#8220;914&#8243; bg_position=&#8220;right center&#8220; background_image_loading=&#8220;lazy-load&#8220; bg_repeat=&#8220;no-repeat&#8220; scene_position=&#8220;center&#8220; layer_one_strength=&#8220;.1&#8243; top_padding=&#8220;9%&#8220; constrain_group_1=&#8220;yes&#8220; bottom_padding=&#8220;9%&#8220; constrain_group_2=&#8220;yes&#8220; 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column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;2\/3&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220;][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h2&#8243; line_reveal_by_space_text_effect=&#8220;default&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_content=&#8220;Webmarketing ist keine Improvisation&#8220; font_size=&#8220;46&#8243;]How I can help take your next project to new heights[\/split_line_heading][vc_column_text]Eine Online-Pr\u00e4senz allein reicht nicht aus, um die eigenen Ziele zu erreichen: Es bedarf einer gut definierten Strategie, die die St\u00e4rken und Schw\u00e4chen des Unternehmens, die Wettbewerber, das verf\u00fcgbare Budget und den tats\u00e4chlichen Zeitrahmen ber\u00fccksichtigt.<\/p>\n<p>Eine Web-Marketing-Strategie setzt sich daher aus mehreren Ma\u00dfnahmen zusammen, die das Unternehmen und seine T\u00e4tigkeit in der \u00d6ffentlichkeit bekannt machen, seine Werte hervorheben, zum Kauf von Produkten oder Dienstleistungen verleiten und die Kundenbindung st\u00e4rken.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; 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overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][nectar_responsive_text inherited_font_style=&#8220;h2&#8243; text_color=&#8220;#002060&#8243; text_direction=&#8220;default&#8220; font_size_desktop=&#8220;16&#8243; font_line_height=&#8220;1&#8243;]Die RACE-Methode[\/nectar_responsive_text][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h3&#8243; text_color=&#8220;#002060&#8243; line_reveal_by_space_text_effect=&#8220;default&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; max_width=&#8220;800&#8243; text_content=&#8220;Planung einer erfolgreichen digitalen Strategie&#8220; font_size=&#8220;46&#8243; text_direction=&#8220;default&#8220; font_size_tablet=&#8220;28&#8243; font_size_phone=&#8220;25.5&#8243; font_line_height=&#8220;1.3&#8243;]How I can help take your next project to new heights[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][nectar_icon_list color=&#8220;Accent-Color&#8220; direction=&#8220;horizontal&#8220; columns=&#8220;2&#8243; icon_size=&#8220;medium&#8220; icon_style=&#8220;no-border&#8220;][nectar_icon_list_item icon_type=&#8220;icon&#8220; icon_family=&#8220;iconsmind&#8220; text_full_html=&#8220;html&#8220; text_color=&#8220;#526E75&#8243; title=&#8220;List Item&#8220; id=&#8220;1532455438526-8b6e3-03cc&#8220; header=&#8220;1. Reach&#8220; tab_id=&#8220;1532458311229-4&#8243; icon_iconsmind=&#8220;iconsmind-MaleFemale&#8220;]Steigerung des Verkehrsaufkommens durch die Schaffung von Aufmerksamkeit f\u00fcr eine Marke, ihre Produkte und Dienstleistungen auf anderen Websites und in Offline-Medien. Maximierung der Reichweite im Laufe der Zeit, um mehr Interaktionen zu schaffen.[\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8220;icon&#8220; icon_family=&#8220;iconsmind&#8220; text_full_html=&#8220;simple&#8220; text_color=&#8220;#526E75&#8243; title=&#8220;List Item&#8220; id=&#8220;1732455438531-10b6e3-03dc&#8220; header=&#8220;2. Act&#8220; text=&#8220;F\u00f6rdern Sie die Interaktion auf der Website und in den sozialen Medien, um Leads zu generieren. Es geht darum, Website-Besucher oder potenzielle Kunden davon zu \u00fcberzeugen, den n\u00e4chsten Schritt zu tun: Kontakt aufzunehmen oder Inhalte zu teilen.&#8220; tab_id=&#8220;1532458311239-1&#8243; icon_iconsmind=&#8220;iconsmind-Love-User&#8220;][vc_column_text][\/vc_column_text][\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8220;icon&#8220; icon_family=&#8220;iconsmind&#8220; text_full_html=&#8220;simple&#8220; text_color=&#8220;#526E75&#8243; title=&#8220;List Item&#8220; id=&#8220;1532455438526-8b6e3-03fc&#8220; header=&#8220;3. Convert&#8220; text=&#8220;Realisieren Sie Konversionen. \u00dcberzeugen Sie Ihr Publikum, den Schritt zu tun, der es zum Kunden macht. In dieser Phase ist es sehr wichtig, die Nutzererfahrung zu verbessern, um sie zum Kauf oder zur Buchung unserer Dienstleistung zu bewegen.&#8220; tab_id=&#8220;1532458311259-10&#8243; icon_iconsmind=&#8220;iconsmind-Euro&#8220;][vc_column_text][\/vc_column_text][\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8220;icon&#8220; icon_family=&#8220;iconsmind&#8220; text_full_html=&#8220;simple&#8220; text_color=&#8220;#526E75&#8243; title=&#8220;List Item&#8220; id=&#8220;1532455438526-2b6e3-03kc&#8220; header=&#8220;4. Engage&#8220; text=&#8220;Kundentreue. In dieser Phase ist alles darauf ausgerichtet, eine langfristige Beziehung zu ihren Kunden aufzubauen. 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animation=&#8220;None&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; constrain_group_2=&#8220;yes&#8220; alignment=&#8220;center&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;lazy-load&#8220; margin_left=&#8220;auto&#8220; margin_right=&#8220;auto&#8220; el_class=&#8220;funnel_img&#8220; screen_reader_text=&#8220;Marketing Funnel PRACE: Plan, Reach, Act, Convert, Engage&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;10%&#8220; bottom_padding_tablet=&#8220;0&#8243; top_padding_phone=&#8220;20%&#8220; bottom_padding_phone=&#8220;0&#8243; text_color=&#8220;dark&#8220; text_align=&#8220;center&#8220; 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